The shade you chose

Apply section by section

Put on the gloves.
Wet the hair without washing it.
Towel dry.
Apply the mixture to the roots,
by parting the hair into sections
using the applicator nozzle.
Then spread it all over the hair.


Massage the hair gently. Work up a lather.
The colour of the product will become
darker and darker
Don’t worry.
After the development time,
the colour will have developed fully:
that way you are sure to
obtain the shade you chose.
Let it develop for 30 minutes


Pour a little warm water on the hair
and massage gently.
Rinse thoroughly
with warm water
until the water runs clear.

From the instructions for L’Oreal hair dye, 27th May 2010. Submitted by Marika Rose.