(for Fred Goodwin)
For a few years, Shreddies’ advert campaigns
featured a cartoon personification
of ‘Hunger’ as an antagonist.
He appeared as a blue monster with big teeth
whose goal it was to taunt hungry individuals
by drumming on their stomachs
with a pair of silver spoons.
Hunger would then be dispatched
when the victim consumed
a bowl of shreddies,
sealing hunger inside a shreddie cage.
Despite his troublesome persona,
hunger was frequently used as a mascot
for the cereal during this period.