(for Fred Goodwin)

For a few years, Shreddies’ advert campaigns
featured a cartoon personification
of ‘Hunger’ as an antagonist.

He appeared as a blue monster with big teeth
whose goal it was to taunt hungry individuals
by drumming on their stomachs
with a pair of silver spoons.

Hunger would then be dispatched
when the victim consumed
a bowl of shreddies,
sealing hunger inside a shreddie cage.

Despite his troublesome persona,
hunger was frequently used as a mascot
for the cereal during this period.

Taken from the Wikipedia entry on Shreddies on 1st February 2012. Submitted by Nick Asbury.